We collect information in order to deliver better services to all of our users, from identifying fundamental information such as the language you speak to more complex information such as the type of advertising you engage in. will find the most useful, who matters the most to you online, or which YouTube videos you could enjoy. Google collects and uses information based on how you use our services and manage your privacy preferences.
We keep the information we gather along with unique identifiers linked with the browser, application, or device you are using when you are not signed in to a Google Account. This enables us to do things like remember your choices during browsing sessions, such as your chosen language, or whether or not to offer you relevant search results or adverts depending on your behavior.